Arranging Media Coverage

• Secrets to Successful Media Work
• Arranging Media Coverage for a Speaking Tour
• Arranging Media Coverage for Delegations
• Arranging Media Coverage for an Event

Working with
Print Media

• Writing Press Releases
• Sample Press Release
• Interview Guidelines
• Writing an Op-Ed Piece
• Arranging an Editorial Board Meeting

Helpful Resources for
Media Work

• Media Resource List
• Public Relations Resources
• International and Ethnic Resources
• Internet News Search Engines
• Living Media

• Pastors for Peace Caravan to Cuba
• CNY Witness for Peace

Secrets to Successful Media Work

• Purchase a media training guide. "Making the News - A Guide for Activists and Nonprofits" is a good beginners guide. Westview Press, 800-386-5656
• Accept that at times you will strike out. It happens to everyone.
• Follow-up phone calls are absolutely essential after you send out a press release.
• Think long term and never burn your bridges with editors and producers. You will have to go back to them.
• Develop working relationships with reporters and become identified as sources for good stories.
• Think about news from the perspective of people inside the newsroom.
• Think visually and exploit "photo opportunities" to get your message across.
• Finally, reporters are people. Thank them for considering your story even when they say no.