- Affecting Public Opinion
- Jerusalem Women Speak Tour
- Activists and the Mass Media - Dancing with the Devil
- Media Strategies for Non-Profits
- Mass Media: A Resource for Activists
- Kiss and Make Up
- Hello? Hello?
- Media Advocacy
About the Articles in This Section
- Affecting Public Opinion - Are You Making It A Priority? A checklist to help you see if your organization is focused more on personal activism versus reaching out to the majority in any community who do not come to your events.
- Partners for Peace - Jerusalem Women Speak Tour. A Case Study in Affecting Public Opinion. Published in Washington Report on Middle East Affairs. Case study of how a national speaking tour of three women from Jerusalem was able to get their message before an audience of 200 million people.
- Activists & The Mass Media—Dancing with the Devil. A version of this article was published in Clamor magazine, 2004. This article takes a look at how the Civil Rights movement used the mass media; obstacles facing activists and what are the lessons from the Civil Rights movement for activists today in regard to achieving their goals.
- How Non-Profits can Profit From Strategic Use of the Media Published in Waste Dynamics. This article takes a look at a case study involving the use of the media to help pass a Recycling Education Bill in NY state.
- Mass Media - A Resource for Activists This article focus on how delegations can generate significant news coverage. Case study involving a six person delegation to the Dominican Republic that resulted in over 36 news interviews and talk show appearances.
- Kiss and Make Up - Article in Washington Post outlines the philosophy of the Heritage Foundation, a conservative think tank in working with the mess media. Progressive activists should take the same approach.
- Hello? Hello? Letter to the editor in the February 23, 1998 issue of the Nation from a news reporter regarding the effectiveness of the Heritage Foundation in getting their message before the public.
- Media Advocacy: A Strategy for Advancing Policy and Promoting Health A scholarly article originally published in Health Education Quarterly by Lawrence Wallack, professor of public health at the University of California, Berkeley and co-director of the Berkeley Media Studies Group. This article takes a look at the role of the use media in setting the public agenda and affecting public policy. Examines a case study involving the strategic use of the media in a campaign to improve public housing.
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