GW Associates prepared me for my trip to El Salvador. They taught me how to tell the media I was going, how to be in contact with them while I was there, and how to follow up with them when I returned. My ten-day trip resulted in three months of press coverage."
Rev. Harvey Pinyoun, United Church of Christ
Living Media is a 60-minute audio cassette training tape, now also available on a CD with over 35 pages of resources, designed to give people who travel to the Third World the skills and confidence to communicate with their community through the media. Working with Living Media will help both fundraising prior to your trip and outreach when you come home.
Living Media will help both you and your group get publicity for your issue and organization while educating North Americans about life in the developing world.
You will hear people who traveled overseas explain how they worked with the media and their success in getting their story out.
Media professionals will share with you what makes a story interesting to viewers, the value of providing editors with background material, as well as interview tips.
The training is based on fourteen years experience in organizing delegations to Third World countries and conducting press work on a variety of issues including organized labor, occupational safety and health concerns, foreign policy issues and humanitarian projects affecting the developing world.
When you purchase a tape or CD, we'll give you free media consulting!
Also ask about our press kit designed for delegaions.
PRODUCED BY Peter Wirth and Chris Bolt.
60-minute audio cassette training tape or CD
with hour audio and an additional 35 pages of resources.
Distributor: GW Associates, 702 S. Beech,
Syracuse, NY 13210 (315)476-3396.
CD, $9.99 plus $1.50 postage and handling.
Audio Tape, $11.99 plus $1.75 postage and handling.
Volume discounts available.
In one hour you will learn
- Why it is important to use the media to share your experiences.
- How to evaluate your own situation and identify story angles.
- How to identify outlets for your story.
- How to write a press release.
- How to pitch a story to editors and reporters.
- How to arrange radio and TV talk show appearances.
- Tips on how to handle an interview.
Be sure to read what people are saying about Living Media!
GW Associates • 702 S. Beech Street • Syracuse, NY 13210
Voice: 315-476-3396 • Fax: 603-590-8273
pwirth2@verizon.net
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