• About GW Associates
• About the Founder
• GW Services
• Media Training Workshops
• GW Fees
• What People Say About GW

GW Associates provides a range of services designed to generate news coverage on an organization's activities and place their message before the public.

• Public Relations

Many organizations, both small and large have the potential to generate significant news coverage. We provide a free evaluation to determine whether your existing activities are news worthy and how to generate coverage.

We assist organizations in:

• placing feature stories and op-eds
• arranging editorial board meetings and news interviews
• securing appearances on radio and TV talk shows
• identifying periodicals for placement of articles
• generating publicity on your organization’s events

We will write your press release, help you frame your issue and "pitch" your story with the goal of generating maximum exposure for your intended audience whether it is a "hard news" story or publicity about an upcoming event.

• Third World News Coverage

We developed a packet consisting of a 60 minute media training audio tape and a CD version with written material that is designed to assist organizations that send individuals or delegations to Third World countries. It explains how to generate news coverage in the United States based on the individual's experience. The resulting news coverage can be important for fund raising purposes, volunteer recruitment, general education and achieving public policy goals. Our Living Media Training Tape is an essential resource for activists traveling to the Third World.

• Media Training Workshops

Many organizations that would significantly benefit from increased news coverage have a negative attitude regarding the news media and do not see them as a resource.

Our workshops are designed to give staff and/or volunteers the skills to conduct basic but effective public relations work. These workshops are designed for the novice with little or no public relations background. In addition to nuts and bolts training such as how to write a press release or pitch a feature story we assist individuals in identifying attitudes that hold them back from working with the news media.

• Resource Development

We developed a number of written and audio visual resources designed to assist individuals in how to work with the media.

Our 60 minute Living Media audio tape has been purchased by over 2,000 clients. We recently developed a CD version with audio and 35 pages of text resources. You hear from individuals how they worked with the media and their success in getting their story out. Media professionals share with you what makes a story interesting to viewers, the value of providing editors with background material, interview tips and more.

For organizations which organize speaking tours in the United States we designed a packet of material which significantly increases the likelihood that the individuals involved will generate news coverage in the communities hosting them.

Written material also includes articles and handouts on various aspects of public relations work such as interview tips, how to write letters to the editor etc. See Living Media, our exclusive media training resource, for more information and price.

In addition we have a 45 minute video interview with a reporter I worked with for 14 years covering various aspects of working with the print media. Call for price.