Peter Wirth, owner of GW Associates, works at his home in Syracuse, NY. Wirth, who does national and international press work looks through a media directory while his cat Elkie rests on the desktop.

Welcome to GW Associates, a public interest media firm specializing in work with public interest organizations, social change groups, international advocacy organizations and small businesses. GW Associates provides a range of services and resources, including media consulting, a full range of public relations services, media training workshops, and our exclusive media training resource (audio & CD version) "Living Media."

Clients have been interviewed in the Los Angeles Times, Washington Post, USA Today, Associated Press, CNN, on Al Jazeera . . . Our clients include for profit businesses, nonprofit advocacy and statewide organizations.

GW Associates believes that the mass media can be a force for progress in society.  This web site is designed to assist individuals who have a message, service or product that will make the world a better place learn how to get significant exposure in the mass media.