GW Associates Public Media

• Purchase a media training guide. "Making the News - A Guide for Activists and Nonprofits" is a good beginners guide. Westview Press, 800-386-5656
• Accept that at times you will strike out. It happens to everyone.
• Follow-up phone calls are absolutely essential after you send out a press release.
• Think long term and never burn your bridges with editors and producers. You will have to go back to them.
• Develop working relationships with reporters and become identified as sources for good stories.
• Think about news from the perspective of people inside the newsroom.
• Think visually and exploit "photo opportunities" to get your message across.
• Finally, reporters are people. Thank them for considering your story even when they say no.

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GW Associates • 702 S. Beech Street • Syracuse, NY 13210
Voice: 315-476-3396 • Fax: 603-590-8273
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